The New Gatekeepers
Global platforms have become the world's de facto collective rights organizations—except they work for themselves, not for creators.
Who Controls Your Work
These platforms decide what your creative work is worth—unilaterally.
Spotify
Decides what a stream is worth
YouTube
Sets terms for ad revenue sharing
Meta
Determines which content gets distributed
TikTok
Defines what creators can earn
Traditional Collecting Societies
For all their flaws, were created by and for creators. They negotiated on behalf of rights holders and worked to maximize creator compensation.
Platform Gatekeepers
Were created by technologists and investors to extract maximum value from creative work while paying out the minimum necessary to keep content flowing.
The Numbers Tell the Story
"This isn't a negotiation. It's a diktat."
Creators can accept platform terms or disappear.
Unilateral Terms
Platforms set payment rates, revenue shares, and distribution rules. Creators have no seat at the table.
Take It or Leave
The platforms have cornered the market for distribution. They control the algorithms that determine visibility.
No Incentive to Change
Every dollar paid to creators is a dollar not flowing to shareholders. Platforms optimize for extraction.
Why can't traditional solutions fix this?
Discover why collecting societies weren't built for the platform era.
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